This is an important B2B channel that B2B marketers should not ignore.ī2B marketers need to begin selling on marketplaces to reap the benefits.ģ. Leading B2B marketplace like Alibaba has gained a revenue of $41,165 million in the fiscal year 2022. The number of buyers and revenue are growing for the B2B marketplaces. Negotiation of prices and discounts with buyers.Insights on customer behaviour, sales, and traffic.Growth of business via brand awareness and outreach to more buyers.Automation of payments, refunds, and shipping processes.Find required products by applying different filtersī2B sellers need to understand the benefits that they gain from selling on the B2B marketplaces.Online B2B marketplaces such as Alibaba and SeeBiz have facilitated the buying process by connecting suppliers and sellers. On the other hand, over 87% buy through marketplaces in general than in any other channel. Since buyers are switching to digital marketplaces it’s saving them travelling costs and time.Īccording to Oracle, over 26% of B2B buyers identify marketplaces as their most preferred purchasing channel. B2B marketplaces began to experience rapid growth. Thanks to the lockdown, the governments restricted travelling which disrupted the supply chain.ĮCommerce flourished during that period. Buyers purchasing from online marketplaces You can find all of these statistics and more on our blog.Īverage conversion rate by industry and marketing sourceĢ. While we are on the topic on digital marketing channels, we ran a study into conversion rates for various marketing channels across fourteen industries. They should expand their availability across many social media platforms to reach maximum buyers. 94% of the decision makers find omnichannel to be more effective than the pre-pandemic sales model.ī2B marketers should use multiple channels to contact buyers and assist them in their marketing decisions. There are many channels to run B2B businesses online including:Īccording to McKinsey, B2B buyers use more than ten digital channels for their buying process. 73% of the B2B buyers use digital channels to buy. With so many B2B marketplaces and websites available, buyers are starting to prefer digital channels over dealing with sales representatives. Buyers using multiple digital channelsĭigitisation of B2B businesses has changed the priorities of the B2B buyers in the post-pandemic world. But with the right B2B marketing tools in place, you can better track and report on your marketing performance.ħ B2B marketing tools & software for reportingġ. Increased need for better buying experiences.ī2B marketing isn’t easy, especially for businesses that sell high-ticket items and have a long, drawn-out sales process.So, let’s discuss the latest trends in the B2B buying process of the booming B2B eCommerce. They can get all the updates via social media and webinars. The need to attend trade shows or travel is reducing. Now buyers are turning to online mediums instead of visiting brick and mortar stores.īuyers can make purchases from the comfort of their homes. The advancement in technology is changing the B2B buying process.ĮCommerce has streamlined the B2B buying process. We’ll discuss how these changes came to be and the popular trends that followed After the eCommerce boom during the Pandemic, B2B buying processes evolved and became more streamlined.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |